Users will soon have a updated setting that enables them to lessen the volume of AI-created media appearing in their streams. This initiative comes as the service announced that it currently hosts more than 1 bn AI videos.
Testing and Rollout
This change is being tested over the next few weeks before a full-scale rollout. This development comes amid a increase in AI content, driven by recent content generation software.
AI Proliferation Online
It has been noted that almost a tenth of the quickest rising video streams on a competing service exclusively feature AI-generated videos. A considerable share of this content is considered mass-produced AI material, a term for substandard, bulk-generated content that is frequently absurd or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, from digital art to educational videos, and we want to provide users the option to adjust the amount of that, based on their own preferences,” commented a spokesperson.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its service identified as artificially created. In total, in excess of 100 m media items are added to the platform every day, making AI-generated material a minor part of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI content they see by opening the topic control feature in the app and choosing “AI-generated content”. Further subjects that can already be modified under the tool cover current affairs, fashion, cosmetics, and dance.
Platform Guidelines
The platform’s policies mandate users to tag convincing AI-generated content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any believable artificial content that is not labeled can be removed under its community policies.
Furthermore, the service will now apply an “AI-made” label to content created with its own AI tools, or detected by an cross-platform project for recognizing artificial media. This measure is designed to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
The platform is furthermore establishing a $2m awareness program for professionals and organizations to produce educational content about ethical AI use. This project will benefit non-profit groups dedicated to training coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, following discussion over plans to lay off a large number of review team members in the United Kingdom. The company is planning to cut a significant number of roles in its trust and safety department in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can shield workers by removing the most graphic content before it has to be seen by humans. TikTok stated a notable drop in disturbing and violent content seen by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
